Design Tips
With a wide range of banners available, we have created this page of handy design tips to keep in mind when designing your banner.
1. Size
Before starting your design, think about where the banner is going to go. Will it be standing in an entrance hall or fixed to a large exterior wall? Make sure your banner is perfect for the location. If you have a large base, use the space!
2. Colour and Background
Think carefully about the colours you are going to use for your outdoor banner. Are you going to use a solid colour or a photo type background? Keep in mind your branding colours and make sure the colours complement each other.
Solid colours are ideal for busy banners, you don’t want the background to distract potential customers, you want them to be drawn to the message. If you are having an image of a person or product on your banner, keep the background colour solid to make sure the product stands out.
Photo backgrounds are ideal if you are only adding text to your banner, your text needs to flow with the image behind.
3. The Caption
Don’t overload the space with different messages and slogans, keep it simple and use your most important tag line. Be clear in your message and keep it short! Invite people to view your website or come to your shop – use action words to encourage them to visit you!
4. Images
Everyone loves to see a real-life image, it draws us to the display and shows us what is on offer, however, make sure you use the right image or it totally defeats the purpose of your display!
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