Variable Data Printing
Banner Printing offers variable data printing services that allow you to create thousands of unique print items, each tailored to connect with individual customers on a personal level. With VDP, you can customize your message, image, or graphic to every recipient, making your marketing material more engaging and effective. Outdoor banners are just one of the many print items that can benefit from VDP, enabling you to create personalized and attention-grabbing messages that resonate with your target audience. Whether you call it variable information printing (VIP), variable imaging (VI), or variable data publishing, the possibilities of VDP are limitless when it comes to personalization and customization.
Things you can print with VDP
- Personalised messages
- Mailing addresses
- Branch-specific addresses & contact details
- Targeted content for each market demographic or region
- Unique vouchers, discount codes & offers
- Staff headshots, local photography & other images
- Sequential numbering & verification codes
- Personalised URLs & QR codes
How does variable data printing work?
For an outdoor banner, every variable data print run commences with a fixed artwork design template and a specific set of data that needs to be printed on each banner. This data can include lines of text, images, and design elements unique to each banner. By utilizing digital printing software, the fixed artwork and variable data are printed in a single pass, creating a unique outdoor banner every time. With this process, you don’t have to worry about creating multiple versions of your design manually, as it’s all automated for you.
What do I need to set up a VDP print run?
Creating artwork for variable data printing, especially for outdoor banners, is a straightforward process. The first step is to prepare a static artwork design file that includes all the design elements that will remain the same across all printed banners. Next, you’ll need to create a spreadsheet document containing all the unique data you want to print, saved as a CSV file. This could include details such as different images, messages, or even names of recipients. Once you have these two files, they can be easily merged using variable data printing software to create a custom outdoor banner for each entry in your spreadsheet. This simple process makes it easy to create personalized outdoor banners for a variety of uses, including advertising, promotions, and events.
What if I want to print unique images on each item?
Printing variable images, such as on an outdoor banner, is a hassle-free process. You can add each image’s file name within your database, making it easy to include unique images in your design. After preparing your database file, simply send us a folder file that includes all of your image files, as well as your static artwork file and database file. This allows us to use variable data printing software to merge the files and create a customized outdoor banner for each unique image and accompanying data. This method ensures that your outdoor banner is personalized and engaging, with unique images that resonate with your target audience.
If you have any trouble, our experts are always happy to help – just drop us a line.
How can I specify how VDP elements are arranged on my print design?
When placing an order for an outdoor banner with variable data printing, you have the option to provide instructions at the checkout, or if you’re using design software such as InDesign, Photoshop, or Illustrator, you can add placeholder text or graphics on a separate layer. This will make it easier to visualize where the variable data printing elements will be placed on your design. Once we receive your files, we’ll send you a digital proof of your design that indicates where the variable data printing elements will be placed and how they will look in your final printed design. If you need to make any adjustments, simply let us know, and we’ll work with you to ensure that your outdoor banner looks exactly how you want it to. This ensures that you have complete control over the final product and that it meets your expectations.
If you are unsure about variable data or have any questions then call us on 023 8087 8037 or email us.